Diffusion of innovations
نویسنده
چکیده
The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. In mathematics the S curve is known as the logistic function. Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. The concept was first studied by the French sociologist Gabriel Tarde (1890) and by German and Austrian anthropologists such as Friedrich Ratzel and Leo Frobenius.[1] Its basic epidemiological or internal-influence form was formulated by H. Earl Pemberton,[2] who provided examples of institutional diffusion such as postage stamps and compulsory school laws.
منابع مشابه
Punctuated Equilibrium Theory and the Diffusion of Innovations
This article builds on punctuated equilibrium theory to evaluate the diffusion of public policy innovations in the United States. The article argues that punctuated equilibrium theory provides a unifying framework for understating three mechanisms leading to the diffusion of innovations: gradual policy diffusion driven by incremental policy emulation, rapid state-to-state diffusion driven by po...
متن کاملDiffusion of Rural Innovations: Some Analytical Issues and the Case of Wood-burning Stoves
The literature on the diffusion of rural innovations in Third World countries reveals a spectrum of approaches to the diffusion process. It is argued here that the effectiveness of a particular approach in the diffusion of particular innovations would depend on the technical, the economic and the social characteristics of the innovations. A typology of innovations in terms of these characterist...
متن کاملThe dynamic multi-innovation diffusion model with active potential consumers and its application to the diffusion of local telephony and mobile telephony in China
New product innovations are emerging in large numbers day by day, and constantly struggling for market acceptance. Various models have been constructed to explore the principles of innovation diffusion and market share. The relationships between those innovations also draw the attention of scholars, and many competition models have been established to show today’s competitive social environment...
متن کاملAccelerating the Diffusion of Innovations Using Opinion Leaders
heory on the diffusion of innovations has been used to study the spread of new ideas and practices for over 50 years in a wide variety of settings. Most studies have been retrospective, and most have neglected to collect information on interpersonal communication networks. In addition, few have attempted to use the lessons from diffusion research to accelerate the diffusion of innovations. This...
متن کاملAn investigation into factors that affect adoption and diffusion of innovations in publishing and librarianship: a Grounded Theory approach
Getting innovations adopted is often difficult. Not because they lack obvious advantages, but because of the complex nature of the adoption and diffusion process. If everyone included in their strategy, the six elements of the ‘innovation diffusion mix’ identified in this study, adoption and diffusion would be much easier. Résumé: Faire adopter des innovations est souvent difficile. Non parce q...
متن کاملA Longitudinal Study of Herd Behavior in the Adoption and Continued Use of Technology
Study Area Definition of Herd Behavior or Similar Concepts Major Findings Abrahamson 1991 The diffusion of innovations across organizations Organizations imitate others when adopting innovations. Organizations may imitate each other when adopting innovations as fads or fashions. As a result, technologically inefficient innovations may diffuse among organizations and technologically efficient on...
متن کامل